Perhaps you have signed up to receive the visually lovely emails our library branch sends out to make you aware of upcoming library events in your designated areas of interest. Those emails are formatted and released in a system called Constant Contact. It’s a permission-based marketing tool that many organizations and businesses are using to keep customers aware of opportunities.
Permission-based email turns out to be the most cost-effective, targeted, trackable, and efficient way to build and maintain relationships in businesses and organizations. On Saturday, July 16th, SCORE (that national not-for-profit society of retired business executives that nurtures businesses) is offering a free workshop to teach you how to master email marketing communications.
The presenter will be Mr. Blake Welch, a certified Local Expert and Accredited Solution Provider for Constant Contact. He also runs Welch Consulting, which serves small business owners and nonprofits in the areas of operations, digital marketing, and interim executive support.
That’s Saturday, July 16th, here in the library meeting room, Room L-129. Registration begins at 10:00 a.m.; the program is from 10:30-12:30. And once again, it's free.