What’s in a name? Sometimes, not much, but when it comes to Hoopla, the new digital media service we launched December 15, we think the product lives up to its moniker. This great addition to our roster of digital services offers streaming movies, TV shows, music and audiobooks, but what is most exciting is that every single one of the hundreds of thousands of items in Hoopla is always available. That’s right: with Hoopla, there is no waiting in line for that Hollywood blockbuster you're dying to see or the new release from your favorite recording artist. No waiting for a copy to become available—ever.