A Little Bit of Product Placement

reese's piecesIt’s impossible to escape advertising during a trip to the movies. From the cardboard standees in the lobby, to the commercials and trailers before the movie starts, we are inundated with advertisements the moment we walk inside the theater. And that advertising doesn’t stop when the opening credits role. Now, many movies make some of their profit product placement before the film even opens. Product placement is a technique that allows companies to promote their product or brand through unusual methods.

One of the most well-known examples of product placement in film is with Reese’s Pieces in E.T. the Extra-Terrestrial. Originally, M&M’s were considered for the movie, but when Mars turned the offer down, it allowed a deal to be made with Hershey. After the movie hit theaters, sales for Reese’s Pieces, a less-popular candy at the time, went up dramatically.

Of course, not all product placement in movies is as subtle or as seamlessly integrated into the plot as Reese’s Pieces in E.T. the Extra-Terrestrial. There are some movies, like The Internship (a movie I enjoy but that is not universally appreciated), that feel too much like one long commercial for a product. Other movies blatantly force advertising into the script, like an awkward conversation about the Omega watch in Casino Royale, instead of subtly using it. And some movies, like Transformers: Age of Extinction, are so overrun with product placements that don’t fit the plot or that are targeted toward one market at the detriment of another that it actually detracts from the action.

Below I have listed some of the most well-known products or brands seen in movies. Are there any product and movie pairs that I left off the list? Let me know in the comments!

Cars:

Flickr CC:  Reese's Pieces Photo by: Ged Carroll