Why do we remember the lyrics to a song we last heard five years ago, yet can't recall where we left our cell phone just this morning? How come we spend twenty minutes trying to find a good parking space only to spend five minutes in the store? If you have ever wondered why we act the way we do, these books may help you understand the rationale behind some of our strange ways.
Humans can tolerate a few days without food and water; however, we cannot spend even one day without making a decision. We choose what to wear, what to eat, and what to say to others every day. Jonah Lehrer’s work walks us through the process of decision-making and explains how our lives are affected by the conclusions we reach.
What happens when the decisions we make are complicated by outside forces such as peer pressure, money and marketing techniques? Dan Ariely’s work provides a glimpse into those forces pushing upon us. Ariely's clear writing style allows readers to understand complex behavioral theories in an entertaining and engaging manner. His anecdotes will make you shake your head at the irrationality taking place around you and within yourself.
Joseph T. Hallinan shapes dry statistical information into a fun and humorous look at our failures. Hallinan delivers quirky facts about our proclivity to err in an upbeat, conversational tone that will keep you reading to the last page. Readers will come away with a better understanding of how we go wrong so easily - and so often.