Selecting titles for the Digital Media Catalog.
Since title selection is such an important factor in the success of the HCPL Digital Media Catalog, I thought it would be good to talk about the factors I use in determining whether or not to purchase a title.
Each Monday I look at every title that was added to our vendor for digital titles catalog within the previous 7 days. Most of the time there are thousands of new titles to look through. I then pick out the ones I am interested in and add them to my monthly orders.
If there are any title suggestions I have not looked at, I look through them as well. When it is time to place the order, I go through my cart and start taking out titles in order to get the final cart to within the budgeted amount I can spend that month.
Each month I only have the budget to select the titles that are going to have the highest demand on them, so I have to put some hours into cross referencing each title I want to add to our catalog before placing the final order.
I use many factors in selecting a title. First, I will look at other titles by the author to see how well they are circulating in the Digital Media Catalog. I will then look to see if that title or any previous title by the author are currently in our branches in hardcopy and look at the circulation there as well. Next I use bestsellers lists like the New York Times. Finally I will use sites like Amazon to see how well it is selling there.
Sometimes I am forced to remove titles that will be popular because of the budgetary constraints, but I try to get them the next month or later in the year. Once the order is within the budgeted amount, I can finally submit it.
After the final order is placed, the titles are generally available to download the same day!