Lawn Boy says: The summer I was twelve, mowing lawns with Grandpa's old riding mower turned into big business. With advice from Arnold the stockbroker, I learned all about making money. Six weeks and hundreds of thousands of dollars later, life got more complicated. You see, the prizefighter I sponsor, Joey Pow, won a big fight. And a TV interview made me famous. As Arnold says, 'Capitalism plus publicity equals monster commerce.' Even my best friends wanted a piece of the action.