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Principles and Benefits of UX Strategy

Levy, Jaime.
This course is part one of user experience (UX) pro Jaime Levy's five part series on UX strategy. It presents a solid framework on the practice of UX strategy and its role in crafting innovative products. Tailored for entrepreneurs, start-up founders, business executives, digital product managers, and UX/UI designers, this video offers an example filled exploration of UX strategy as the must-have nexus between business strategy and UX design. Understand what UX strategy means and why it's crucial for innovative product development Learn a proven formula for performing UX strategy based on four essential tenets Discover why Lean Startup principles like validated user research are key to UX strategy Deconstruct the Airbnb and Uber apps to learn why they're examples of killer UX design Learn what a value proposition is, why it's needed in UX strategy, and how to create one Explore the five steps you must take to validate any value proposition Discover the UX strategy techniques you can use in any work environment Jaime Levy is a UX strategist and designer with 25+ years of professional experience making things interactive and customer friendly for clients like Cisco Systems, Honda, and Sony. She runs Los Angeles based UX strategy company JLR Interactive; teaches UX strategy and design at the University of Southern California; authored the O'Reilly title, "UX Strategy: How to Devise Innovative Digital Products that People Want"; and has a mighty interesting bio on Wikipedia.

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Publication Year
1 online resource (1 video file, approximately 1 hr., 41 min.)