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Words to win by : the slogans, logos, and designs of America's presidential elections

text by Margaret Kaplan.
Summary
"From "All the Way with LBJ" to red MAGA hats, famous and infamous slogans, logos, signage, and accessories from over a century of presidential elections are compiled in a striking visual encyclopedia. Presidential campaigns emerge in state fairs, stump speeches, and selfie lines; but when the crowds disperse and after ballots are cast, movements live on in posters, logos, slogans, and accessories. From Hillary pins to Warren Harding's "Return to Normalcy" banners, from buttons emblazoned with Dwight Eisenhower's trademark "I Like Ike" to Shepard Fairey's iconic "HOPE" poster for Barack Obama, and highly thought-out promotions for Biden and the rest of the 2020 presidential candidates, campaign materials serve as portals into the complex nature of American politics, values, and emotion. This collection of visual messaging, brimming with five hundred punchy color images from United States presidential campaigns from the turn of the twentieth century to today, contains the bold graphics, quippy one-liners, and cutting-edge designs that shaped the way America viewed its would-be leaders and revealed the way its would-be leaders viewed America in return. Presidential candidates might range from policy wonks to moral champions to experienced leaders, but they all rely on expert branding to convey their unique platforms to the public. In the fast-moving age of Twitter and Facebook, this tangible display of effective--and regrettable--American artifacts is destined to delight political junkies and design aficionados of all stripes."--Provided by publisher.

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HCPL Bush Cypress Creek
Not Available
Shelf Location
HCPL Nonfiction
Item ID
34028107020522
Call Number
324.973 Kap
Status
HCPL Spring Branch
Available
Shelf Location
HCPL Nonfiction
Item ID
34028107020530
Call Number
324.973 Kap
Status
HCPL West University
Available
Shelf Location
HCPL Nonfiction
Item ID
34028107020548
Call Number
324.973 Kap
Status